Develop your brand

It is common for small businesses to develop their brand on the go, and as they test who is interested in their product or service. Once you can clearly define your product or service and who wants it, you can then develop a long lasting, robust brand. This webinar is designed for those business owners who understand their business model and want to consolidate or develop their brand to reflect that.

In this webinar, we will be focusing on:

• Defining what a Brand is
• Components of your Brand
• Process to define a brand using a Self-Assessment Form
• Defining your Brand Personality and Voice
• Developing a Visual Brief
• Developing a Brand Guideline.

This webinar will be done referencing Case Studies, with all tools and templates used being made available to participants. The last 30 minutes of the webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.

This is a webinar for people from Western Sydney and has a capacity of 50. All attendees will be sent a recording of the session and any take away materials. Upon signup a link will be sent to you to join the webinar. No advanced preparation is required for this event.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

About the presenter:

Rob Langtry - Facilitating this session is Rob Langtry. Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors. 

Register here

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