Developing a sales and marketing plan

Next date: Wednesday, 30 April 2025 | 11:30 AM to 01:00 PM

About

A Marketing and Sales Plan sits within the Business Planning skillset. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation. While a standalone webinar, participants who understand their product and target market will get the most out of this webinar.

 

In this webinar, we will be focusing on:

- Defining your business product/service and corresponding avatar.

- Defining the marketing and sales channels available.

- Assessing the channels for your business.

- Building a plan for: Marketing and sales targets, branding, traditional marketing, digital marketing, sales activities.

- Understanding basic costs associated with the plan.

- Defining your monitoring and reporting vehicles.

 

This webinar will be done referencing a Case Study Business, with all tools and templates used being made available to participants. The last 30 minutes of the webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.

About the presenters

Rob Langtry - Facilitating this session is Rob Langtry, Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors.

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When

Location

Online