Developing your brand
Next date: Wednesday, 16 April 2025 | 10:00 AM
to 11:30 AM
It is common for small businesses to develop their brand on the go, and as they test who is interested in their product or service. Once you can clearly define your product or service and who wants it, you can then develop a long lasting, robust brand. This webinar is designed for those business owners who understand their business model and want to consolidate or develop their brand to reflect that.
In this webinar, we will be focusing on:
- Defining what a brand is
- Components of your brand
- Process to define a brand using a Self-Assessment Form
- Defining your brand personality and voice
- Developing a visual brief
- Developing a brand guideline
This webinar will be done referencing Case Studies, with all tools and templates used being made available to participants. The last 30 minutes of the webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.
About the presenter
Rob Langtry - Facilitating this session is Rob Langtry, Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors.
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When
-
Wednesday, 16 April 2025 | 10:00 AM
- 11:30 AM
Location
Online