How to price package your services

Learn the art and science of pricing your services effectively. Whether you’re a freelancer, consultant, or small business owner, understanding how to package and price your services is essential for profitability and sustainability.

In this illuminating session, industry experts will share invaluable insights and practical strategies to help you determine the optimal pricing structure for your services. From setting competitive rates to creating irresistible service packages, you’ll gain the knowledge and confidence to price your services in a way that maximises value for both you and your clients.

Key takeaways:

1. Pricing Strategy Essentials: Explore the fundamentals of pricing strategy, including cost analysis, market research, and competitive positioning. Learn how to identify your unique value proposition and leverage it to justify your pricing decisions.
2. Package Design Techniques: Discover how to create attractive and profitable service packages that meet the diverse needs of your clients. Explore pricing tiers, bundling strategies, and value-added offerings that enhance the perceived value of your services.
3. Value-Based Pricing Principles: Shift your perspective from cost-based pricing to value-based pricing by focusing on the outcomes and benefits you deliver to your clients. Learn how to communicate the value of your services effectively and command premium prices that reflect the results you achieve.

About this webinar:

• This webinar is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 50 attendees.
• This webinar is for business owners who have just started a business or have an established business.
• This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
• Attending and logging into the live zoom will come out of your allocated business connect hours.
• This webinar will be recorded but only live attendees will receive the recording after.
• This webinar is organised alongside the Parramatta City Council.
• Please note that your name and email address will be passed on to Parramatta City Council.

About the presenter

Jane Tweedy is a vastly experienced business trainer, coach and advisor with lifelong learning to Masters level. She tests and adapts learnings to the real world before sharing. Jane has corporate, NFP and small business strategy and implementation experience. Her down-to-earth approach allows her to simplify complex business concepts, and deliver actionable training sessions. Jane is seen as a trusted resource for entrepreneurs enhancing their skills and knowledge for business growth.

About this session

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Register here

When

Location

Online