Inclusive Marketing Business Training Part 1

This workshop is organised by the Zero Barriers team.

Discover how to genuinely connect with your diverse audience in Part 1 of our Inclusive Marketing Business Training webinar. Learn to move beyond tokenism and create marketing strategies that resonate with people from all backgrounds.

What is Inclusive Marketing?

Inclusive marketing goes beyond featuring diverse individuals—it’s about truly reflecting the diverse identities of your audience. This includes:

• Demographic diversity: age, ethnicity, gender identity
• Socio-economic factors: language, income level
• Personal identity: religion, physical and mental ability.

Our research shows: 72% of people feel advertising doesn’t reflect their world. 63% don’t see themselves in most ads. 60% say their communities are misrepresented. These gaps reveal why many marketing efforts fall flat. Inclusive marketing builds real connections and fosters trust.

What You’ll Learn:

• Inclusive marketing basics: understand its significance.
• Identify and address gaps: spot where your marketing falls short.
• Strategies for authentic representation: reflect your audience’s diversity.
• Building trust through inclusivity: transform superficial relationships into genuine connections.

What is Zero Barriers?

Inclusive and Diverse Communities Inc owns and manages the Zero Barriers Project, which is an inclusion and access capacity-building project. The Zero Barriers team collaborates with member councils and pro-bono collaborator Access Link Consulting, and consults with Zero Barriers advisors (people with lived experience of disability). 

Why Attend?

Gain insights to enhance your marketing strategy and build deeper connections with your audience.

Reserve your spot for the Inclusive Marketing Business Training: Part 1 webinar and start making an impact.

Register here

When

Location

Online