Mapping your customer experience
Next date: Thursday, 08 May 2025 | 01:00 PM
to 02:30 PM
About
Mapping your customer experience is a critical step for businesses to be able to perform a range of tasks, including defining your product or service, documenting and systemising your business, benchmarking your system or service offering and building out your sales and marketing plans. While it may sound like a marketing task, it is not related solely to marketing and will help provide you and current or future staff with clarity on what you do as a business.
This webinar will focus on:
1. What is the customer experience and what should it include?
2. Customer experience mapping exercises
3. Case study customer experiences across multiple industries
4. Using your customer experience to:
a. Define your product and service
b. Systemising your business
c. Differentiating you from your competitors for your Sales and Marketing Plan
This is a Webinar for people from Western Sydney and has a capacity of 50. All attendees will be sent a recording of the session and any take away materials. Upon signup a link will be sent to you to join the webinar. No advanced preparation is required for this event.
About the presenters
Rob Langtry - Facilitating this session is Rob Langtry, Rob is an acknowledged expert in brands, marketing, market access and business development. He specialises in fuelling small business growth based on generating clear positioning, market impact, business growth and profitability and the long-term value of brands. He has been instrumental in the success of a number of start-ups, two of which are now global ‘unicorn’ brands in their own sectors.
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When
-
Thursday, 08 May 2025 | 01:00 PM
- 02:30 PM
Location
Online