Demystifying B2B Sales for Female Founders

About this Lunch & Learn

If you are a female founder and passionate about what you do, you want to get out there and build a big business selling to other businesses, don't you?

The challenge for many female founders is that they are experts in what they do, but often don’t have experience in B2B sales; that coupled with holding on to old stereotypes about sales holds amazing female founders back from growing their businesses to their greatest potential.

The good news is that selling B2B is not a mystical art – it is something you can learn. You just need to learn the basics of how it works to get started, then keep building your skills with practice.

Join this 1-hour exclusive Lunch & Learn, 'DEMYSTIFYING B2B SALES FOR FEMALE FOUNDERS' so that you can start your journey to building a great female-led enterprise.

What you’ll get from this Session:

• A simple overview of how B2B Sales works
• Understanding of the difference between B2B and B2C sales
• Understanding of the difference between sales and partnerships
• Understanding of the difference between sales and marketing
• Simple steps you can use right now to get started selling B2B
• A copy of How to Sell Without Being a Sleazebag: Questions, Words & Language booklet.

About the Guest Speakers

About Nimmity Zappert

Before founding Authentic Selling, Nimmity Zappert worked for over 25 years in senior management within the software industry.

Nimmity began her career in Sydney, Australia, specialising in security software channel sales and marketing over two decades ago, then transitioning to the UK as Head of International Sales for a major software firm. Throughout her career, she held senior management roles in various software companies, shaping her authentic approach to sales amidst diverse cultures and regions, driven by a need for integrity and effective strategies, and now shares her expertise in authentic selling practices.

About Authentic Selling

They are dedicated to simplifying B2B sales for founders, emphasising ethical practices that prioritise customer needs and redefine success as being strong, authentic, and impactful.

For more information about Nimmity, can be found by visiting their website or LinkedIn.

Event details

• Date: Thursday, 16 May 2024
• Time: 12.30 PM - 1.30 PM
• Delivery: Online
• Cost: FREE.

TRW Female Founder Connect

TRW Female Founder Connect is an application-only startup community providing female founders with peer networking, mentoring, ecosystem connection and advice to grow scalable startups. 

Within the Female Founder Connect membership, you will be surrounded by a supportive community of female founders where you will have access to accessible mentoring sessions, exclusive learning workshops, networking events, introductions to programs, grants and investors, and much more.

You don’t need to do it alone anymore!

To become a member of TRW Female Founder Connect, apply via our website.

Register now

When

Location

Online