Inclusive Marketing Business Training Part 2

Next date: Wednesday, 23 October 2024 | 05:30 PM to 06:15 PM

Discover how to genuinely connect with your diverse audience in Part 2 of our Inclusive Marketing Business Training webinar.

Learn to move beyond tokenism and create marketing strategies that resonate with people from all backgrounds.

What is Inclusive Marketing?

Inclusive marketing goes beyond featuring diverse individuals—it’s about truly reflecting the diverse identities of your audience. This includes:

• Demographic Diversity: age, ethnicity, gender identity
• Socio-Economic Factors: language, income level
• Personal Identity: religion, physical and mental ability.

Why Diversity Matters

Our research shows:

• 72% of people feel advertising doesn’t reflect their world.
• 63% don’t see themselves in most ads.
• 60% say their communities are misrepresented.

These gaps reveal why many marketing efforts fall flat. Inclusive marketing builds real connections and fosters trust.

What You’ll Learn

• Inclusive Marketing Basics: Understand its significance.
• Identify and Address Gaps: Spot where your marketing falls short.
• Strategies for Authentic Representation: Reflect your audience’s diversity.
• Building Trust Through Inclusivity: Transform superficial relationships into genuine connections.

Why Attend?

Gain insights to enhance your marketing strategy and build deeper connections with your audience.

Reserve your spot for the Inclusive Marketing Business Training: Part 2 webinar and start making an impact.

Proudly supported by Zero Barriers member councils in NSW. Funded by Club Burwood.

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